There are a lot of ways to maximize your business’s Pinterest presence. However, there are also a lot of things you can do on Pinterest that can potentially hurt your business. Just do an online search for “business Pinterest mistakes” to see what we mean.
Here are five cardinal sins you should never commit:
1. Not verifying your Pinterest account
Anybody who feels like it can create a Pinterest board, name it anything they’d like and link it to any website they’d like.
There’s only one Nike, yet there are a plethora of Pinterest boards titled “Nike.” You can tell any official Nike board by a little check mark inside a gray circle. This symbol says that Nike has verified its account.
Verifying your account—and your official URL along with it—is a simple and easy way to set it apart from all the fan, imitators and knockoffs out there. By confirming your account is the real deal, you will instill trust, which will ultimately attract more customers.
2. Incomplete/empty boards
Having an incomplete or empty Pinterest board is like having a store with little or no product in it. Imagine walking into a grocery store with mostly empty shelves. Would you stay there, or would you hightail it to a fully stocked store?
Incomplete or empty Pinterest boards come across as lazy, disinterested and unprofessional. They’re a surefire way to leave a bad first impression, and that can spell doom for your ability to market yourself online. Having a Pinterest board alone isn’t good enough. It needs to have plenty of content
3. Irrelevant boards
Actually, having a lot of content isn’t good enough, either. Your content needs to be relevant to your products and services, and the mission values and goals of your company and your customers.
If your business has nothing to do with food, don’t create a Recipes board just because the topic is popular on Pinterest. All that will do is confuse your potential and existing customers as to who you are and what you have to offer. Create boards with specific, detailed titles that a) relate to your business and b) are useful to your followers.
4. Board titles with hashtags
Hashtags—clickable shortcuts to search for the same word(s)—are the most handy web invention since, well, the web. As a result, they’re everywhere in social media, including Pinterest. However, these helpful little tools serve no purpose in board titles. Titles with hashtags aren’t clickable, and they don’t come with any special treatment for your board. All they’ll do is annoy followers, so don’t use them.
5. No mobile pinning options
More and more Pinterest users are pinning from their phones and other mobile devices. You can set up fancy floating or hover buttons for computer users, but these buttons won’t work on mobile devices. Take advantage of Pinterest’s mobile-specific options—and do your business a favor—by setting up these offerings for all those on-the-go users out there.
Source: www.ohsopinteresting.com
Here are five cardinal sins you should never commit:
1. Not verifying your Pinterest account
Anybody who feels like it can create a Pinterest board, name it anything they’d like and link it to any website they’d like.
There’s only one Nike, yet there are a plethora of Pinterest boards titled “Nike.” You can tell any official Nike board by a little check mark inside a gray circle. This symbol says that Nike has verified its account.
Verifying your account—and your official URL along with it—is a simple and easy way to set it apart from all the fan, imitators and knockoffs out there. By confirming your account is the real deal, you will instill trust, which will ultimately attract more customers.
2. Incomplete/empty boards
Having an incomplete or empty Pinterest board is like having a store with little or no product in it. Imagine walking into a grocery store with mostly empty shelves. Would you stay there, or would you hightail it to a fully stocked store?
Incomplete or empty Pinterest boards come across as lazy, disinterested and unprofessional. They’re a surefire way to leave a bad first impression, and that can spell doom for your ability to market yourself online. Having a Pinterest board alone isn’t good enough. It needs to have plenty of content
3. Irrelevant boards
Actually, having a lot of content isn’t good enough, either. Your content needs to be relevant to your products and services, and the mission values and goals of your company and your customers.
If your business has nothing to do with food, don’t create a Recipes board just because the topic is popular on Pinterest. All that will do is confuse your potential and existing customers as to who you are and what you have to offer. Create boards with specific, detailed titles that a) relate to your business and b) are useful to your followers.
4. Board titles with hashtags
Hashtags—clickable shortcuts to search for the same word(s)—are the most handy web invention since, well, the web. As a result, they’re everywhere in social media, including Pinterest. However, these helpful little tools serve no purpose in board titles. Titles with hashtags aren’t clickable, and they don’t come with any special treatment for your board. All they’ll do is annoy followers, so don’t use them.
5. No mobile pinning options
More and more Pinterest users are pinning from their phones and other mobile devices. You can set up fancy floating or hover buttons for computer users, but these buttons won’t work on mobile devices. Take advantage of Pinterest’s mobile-specific options—and do your business a favor—by setting up these offerings for all those on-the-go users out there.
Source: www.ohsopinteresting.com