Last time, we looked at five ways a Pinterest marketing campaign can help grow your business. Here are five more:
1. Change Your Personal Page to a Business Page. Pinterest pages all used to be personal until Pinterest created the business page option. What’s the difference between the two? Well, the biggest advantage to a business page is that it comes with added analytics and metrics features. These features help you measure all sots of data about pins and repins, pinners and repinners. Understanding this information can help you see what users like and can guide your decisions on what and when to pin.
2. Have Designated Boards. Pinterest has a very laid-back feel, but that doesn’t mean you should be casual about your marketing campaign. You should strategically create multiple boards that reflect the different areas for your business. For instance, if you run a hardware store, you may want to have individual boards for each section of your store— a Plumbing board, a Garden board, a Lumber board, etc. That way, users who see your board know exactly where to find what they’re looking for.
3. Use Rich Pins. A Rich Pin is a pin that carries additional information—right on the Pin itself—about an item. The idea is to provide users with additional relevant information on the pins they are interested in. Currently, there are five kinds of Rich Pins: article, movie, place, product and recipe. Some may be more relevant to your business than others, but they’re still worth exploring.
a. Article Pins include the story’s author, the headline, a brief story description, and a link to the article itself.
b. Movie Pins include cast members, ratings and reviews
c. Place Pins include addresses, maps and phone numbers
d. Product Pins include a product’s availability, real-time pricing and where people can find it. In addition, it also notifies Pinners when an item they’ve pinned drops in price.
e. Recipe Pins include cooking times, ingredient lists and serving information.
4. Use Infographics. You can easily pin lots of photos and videos, but don’t overlook infographics. That’s because they contain what people on Pinterest want: information that is simple and easy to process. Just how popular are infographics? One woman’s shared infographic got 30,000 repins. If your company is in the business of creating infographics, great. Pin them. If not, share infographics that you like and that would benefit your customers.
5. Seek to Inspire. The most popular boards and pinned items are the ones that uplift and excite users. Whether it’s a moving quote, a dazzling image or a powerful book, a stirring pin stands a higher chance of being shared and repinned. If what you’re thinking about pinning is a downer, depressing or critical in any way, you’re better off leaving it alone. If it’s something that makes you laugh or causes your heart to swell, pin it.
Source: www.socialmediaexaminer.com
1. Change Your Personal Page to a Business Page. Pinterest pages all used to be personal until Pinterest created the business page option. What’s the difference between the two? Well, the biggest advantage to a business page is that it comes with added analytics and metrics features. These features help you measure all sots of data about pins and repins, pinners and repinners. Understanding this information can help you see what users like and can guide your decisions on what and when to pin.
2. Have Designated Boards. Pinterest has a very laid-back feel, but that doesn’t mean you should be casual about your marketing campaign. You should strategically create multiple boards that reflect the different areas for your business. For instance, if you run a hardware store, you may want to have individual boards for each section of your store— a Plumbing board, a Garden board, a Lumber board, etc. That way, users who see your board know exactly where to find what they’re looking for.
3. Use Rich Pins. A Rich Pin is a pin that carries additional information—right on the Pin itself—about an item. The idea is to provide users with additional relevant information on the pins they are interested in. Currently, there are five kinds of Rich Pins: article, movie, place, product and recipe. Some may be more relevant to your business than others, but they’re still worth exploring.
a. Article Pins include the story’s author, the headline, a brief story description, and a link to the article itself.
b. Movie Pins include cast members, ratings and reviews
c. Place Pins include addresses, maps and phone numbers
d. Product Pins include a product’s availability, real-time pricing and where people can find it. In addition, it also notifies Pinners when an item they’ve pinned drops in price.
e. Recipe Pins include cooking times, ingredient lists and serving information.
4. Use Infographics. You can easily pin lots of photos and videos, but don’t overlook infographics. That’s because they contain what people on Pinterest want: information that is simple and easy to process. Just how popular are infographics? One woman’s shared infographic got 30,000 repins. If your company is in the business of creating infographics, great. Pin them. If not, share infographics that you like and that would benefit your customers.
5. Seek to Inspire. The most popular boards and pinned items are the ones that uplift and excite users. Whether it’s a moving quote, a dazzling image or a powerful book, a stirring pin stands a higher chance of being shared and repinned. If what you’re thinking about pinning is a downer, depressing or critical in any way, you’re better off leaving it alone. If it’s something that makes you laugh or causes your heart to swell, pin it.
Source: www.socialmediaexaminer.com