From what we read, to what we watch, to what we buy, to how we work, the influence and effects of social networks—including Pinterest—continue to spread. There are more individuals--and businesses—using social media than ever before.
That begs the question: Is the power of social media a good thing or a bad thing? According to a recent Baylor University study on college students, social media—Pinterest and Instagram in particular—plays a key role in what it says is the increasingly realistic possibility of cellphone addition.
It’s not the talking on the phone that may be addictive, the study says; it’s the other stuff you can do on your phone. And college students are a big cellphone-using demographic. According to the study:
• The average female college student uses her cellphone 10 hours a day and the average male college student uses his cellphone nearly eight hours a day.
• Roughly 60 percent of college students say they may be addicted to their phones; some of them even say they become agitated when their phone isn’t in sight.
• Some cellphone functions—including Pinterest and Instagram—were significantly associated with addiction. However, others—including gaming and Internet use—were not.
• Of the top cellphone activities among college students, texting took up almost 95 minutes a day, emailing took up over 48 minutes, checking Facebook took up almost 39 minutes, Internet surfing took up over 34 minutes, and listening to music took up nearly 27 minutes.
• Men send roughly the same amount of emails that women do; however, they spend less time on each email.
This study aside, there are a lot of Pinterest users who promote the social media platform by saying, perhaps innocently or jokingly, “It’s totally addictive!” We know of some women who can’t go to sleep at night until they’ve spent a good 10 minutes or so scrolling down their favorite Pinterest boards.
Is that a harmful addiction or just an innocent, helpful nighttime routine?
Take some time to Google “Is Pinterest Addicting?” There are dozens of articles on the subject. (Again, most of them use the term “addicting” in a lighthearted way. It’s a joke, but maybe it shouldn’t be.)
Perhaps that’s why businesses are so intent on making Pinterest part of their marketing strategy. If they can reach a potential client or customer through media to which they’re addicted, and if there are a lot of these so-called addicts, why wouldn’t businesses do everything in their power to increase their Pinterest presence?
And what if people are addicted to Pinterest but also addicted to shopping? Those must be online retailers’ favorite people in the world.
Source: www.baylor.edu
That begs the question: Is the power of social media a good thing or a bad thing? According to a recent Baylor University study on college students, social media—Pinterest and Instagram in particular—plays a key role in what it says is the increasingly realistic possibility of cellphone addition.
It’s not the talking on the phone that may be addictive, the study says; it’s the other stuff you can do on your phone. And college students are a big cellphone-using demographic. According to the study:
• The average female college student uses her cellphone 10 hours a day and the average male college student uses his cellphone nearly eight hours a day.
• Roughly 60 percent of college students say they may be addicted to their phones; some of them even say they become agitated when their phone isn’t in sight.
• Some cellphone functions—including Pinterest and Instagram—were significantly associated with addiction. However, others—including gaming and Internet use—were not.
• Of the top cellphone activities among college students, texting took up almost 95 minutes a day, emailing took up over 48 minutes, checking Facebook took up almost 39 minutes, Internet surfing took up over 34 minutes, and listening to music took up nearly 27 minutes.
• Men send roughly the same amount of emails that women do; however, they spend less time on each email.
This study aside, there are a lot of Pinterest users who promote the social media platform by saying, perhaps innocently or jokingly, “It’s totally addictive!” We know of some women who can’t go to sleep at night until they’ve spent a good 10 minutes or so scrolling down their favorite Pinterest boards.
Is that a harmful addiction or just an innocent, helpful nighttime routine?
Take some time to Google “Is Pinterest Addicting?” There are dozens of articles on the subject. (Again, most of them use the term “addicting” in a lighthearted way. It’s a joke, but maybe it shouldn’t be.)
Perhaps that’s why businesses are so intent on making Pinterest part of their marketing strategy. If they can reach a potential client or customer through media to which they’re addicted, and if there are a lot of these so-called addicts, why wouldn’t businesses do everything in their power to increase their Pinterest presence?
And what if people are addicted to Pinterest but also addicted to shopping? Those must be online retailers’ favorite people in the world.
Source: www.baylor.edu