Let’s say you have a business and your customer base is pretty much comprised of women in the United States. Then, imagine a genie grants you one wish. What would it be?
If that genie has appeared to the owners of Pinterest in recent years, it’s a safe bet they wished for the right thing. Once a domestic enterprise dominated by female users, Pinterest is fast becoming a global social phenomenon that is no respecter of gender.
Yes, men are the fastest-growing group among Pinterest users, even more so than women. And while users in the U.S. are still predominantly women, the split in other countries between male and female pinners is just about 50/50.
Pinterest’s acquisition of male users is not an accident, according to an article highlighting the subject. They’ve been actively targeting men. Earlier this year, Pinterest hired a guy to grow its male user base, and he launched pin targeting by gender. That way, when guys join Pinterest, they start to see more dude-friendly content. (i.e. men’s clothing rather than women’s clothing).
For the longest time, since Pinterest appeared to be a women-only club, there have been many who haven’t taken Pinterest as seriously as perhaps they should. But now that the amount of men using Pinterest has doubled over the last year, maybe they should take notice if they haven’t already.
Male-dominated areas of interest like sports and the tech industry could become the next hot thing on Pinterest. Just imagine if guys went to Pinterest first for their NFL news. That would be something.
If that genie has appeared to the owners of Pinterest in recent years, it’s a safe bet they wished for the right thing. Once a domestic enterprise dominated by female users, Pinterest is fast becoming a global social phenomenon that is no respecter of gender.
Yes, men are the fastest-growing group among Pinterest users, even more so than women. And while users in the U.S. are still predominantly women, the split in other countries between male and female pinners is just about 50/50.
Pinterest’s acquisition of male users is not an accident, according to an article highlighting the subject. They’ve been actively targeting men. Earlier this year, Pinterest hired a guy to grow its male user base, and he launched pin targeting by gender. That way, when guys join Pinterest, they start to see more dude-friendly content. (i.e. men’s clothing rather than women’s clothing).
For the longest time, since Pinterest appeared to be a women-only club, there have been many who haven’t taken Pinterest as seriously as perhaps they should. But now that the amount of men using Pinterest has doubled over the last year, maybe they should take notice if they haven’t already.
Male-dominated areas of interest like sports and the tech industry could become the next hot thing on Pinterest. Just imagine if guys went to Pinterest first for their NFL news. That would be something.